Vision Report

Enabling Conversation Intelligence Requires Better Conversation Capture

May 19th, 2022
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Steve Silver , Marcel Bourre , Robin Whiting

Summary

Conversation intelligence is the key to unlocking the insights sellers want and value, but such intelligence is limited unless all conversations are captured and turned into insights. Mobile capture adoption, consent requirements, and seller adoption challenges are preventing this from happening. However, these problems can be overcome by companies that believe in the power of sales insights (e.g., next best actions) and are willing to tackle the challenges. This report reviews the importance of conversation capture and how to overcome current challenges.

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