Summary
Conversation intelligence is the key to unlocking the insights sellers want and value, but such intelligence is limited unless all conversations are captured and turned into insights. Mobile capture adoption, consent requirements, and seller adoption challenges are preventing this from happening. However, these problems can be overcome by companies that believe in the power of sales insights (e.g., next best actions) and are willing to tackle the challenges. This report reviews the importance of conversation capture and how to overcome current challenges.
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