Trends Report

Enhancing Publishers' Revenues With Pay Walls

How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

July 24th, 2014
SB
Susan Bidel
With contributors:
Luca Paderni , Samantha Merlivat

Summary

Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether business-to-consumer or business-to-business, have typically relied on advertising as their primary revenue stream. Today, with a variety of pay strategies that include hard walls, leaky walls, and premium content packages, business-savvy premium publishers are testing consumers' brand allegiance and their inclination to pay for content they value. Slowly but steadily, premium publishers are increasingly extracting additional value from their audiences. Read this report to learn how to identify which pay-for-content strategies will work best for you.

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