Best Practice Report

Enhancing The CMO/CFO Relationship

January 1st, 2018

Summary

Effective collaboration between the CMO and CFO can accelerate organizational alignment and success. A common language, shared objectives, and regular meetings between the CMO and CFO can help change negative perceptions of marketing. The CMO must be able to communicate clearly and build a strong relationship with the CFO to help the CFO achieve critical management, sales, and marketing goals. This report describes strategies for aligning five business areas between the CFO and the CMO to strengthen this critical organizational relationship.

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