Best Practice Report

Enhancing The CMO/CHRO Relationship

January 1st, 2018

Summary

In business, a strong alignment between the chief marketing officer (CMO) and chief human resources officer (CHRO) is crucial to finding, engaging, developing, and retaining high performers. The CMO can help the CHRO understand how marketing operates, why organizational designs tied to business strategies are important, and how to apply marketing techniques to the overall recruiting effort. In this report, we illustrate examples of CMOs leveraging effectively their collaborations with CHROs across five areas: recruiting talent, engaging employees, onboarding and developing new employees, using technologies to enable and augment success, and C-suite alignment.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.