Summary
The ability to access and use the right information at the right time to create outstanding customer experiences has become a crucial goal of businesses. In today’s complex B2B environment, marketing and IT must work together to satisfy highly empowered buyers and customers, maintain information security, and effectively leverage technology. Visionary CMOs and CIOs are breaking down historical silos to create strong partnerships between marketing and IT to enhance customer experiences and achieve corporate goals. In this report, we define seven areas of alignment between CMOs and CIOs that will help these leaders and their teams improve customer experiences and realize corporate goals.
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