Best Practice Report

Enhancing The CMO/CIO Relationship

January 1st, 2018

Summary

The ability to access and use the right information at the right time to create outstanding customer experiences has become a crucial goal of businesses. In today’s complex B2B environment, marketing and IT must work together to satisfy highly empowered buyers and customers, maintain information security, and effectively leverage technology. Visionary CMOs and CIOs are breaking down historical silos to create strong partnerships between marketing and IT to enhance customer experiences and achieve corporate goals. In this report, we define seven areas of alignment between CMOs and CIOs that will help these leaders and their teams improve customer experiences and realize corporate goals.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.