Summary
In today’s complex business environment, with its audience of empowered customers, marketing and sales need to share a common purpose to deliver extraordinary customer experiences, with shared values and integrity and a commitment to each other. Visionary CMOs and CSOs already have begun breaking down the silos between marketing and sales that have divided them. This report illustrates how sales and marketing can align around common strategies, data, processes, KPIs, technology platforms, and norms of behavior to meet the product and service expectations of empowered customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).