In today’s complex business environment, with its audience of empowered customers, marketing and sales need to share a common purpose to deliver extraordinary customer experiences, with shared values and integrity and a commitment to each other. Visionary CMOs and CSOs already have begun breaking down the silos between marketing and sales that have divided them. This report illustrates how sales and marketing can align around common strategies, data, processes, KPIs, technology platforms, and norms of behavior to meet the product and service expectations of empowered customers.