Best Practice Report

Enhancing the CMO/Product Executive Relationship

January 1st, 2018

Summary

Effective collaboration between an organization’s marketing and product leaders increases the likelihood that product roadmaps and marketing campaigns will be attuned to customer needs. Within many organizations, little or no planning is conducted between marketing and product management teams. Developing a robust partnership between marketing and product management relies on a shared vision of target market segments and buyer personas. In this report, we provide recommendations on how a CMO can assess and strengthen their relationship with the organization’s top product leader.

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