Summary
In most B2B organizations, the chief sales officer (CSO) and chief financial officer (CFO) have different perspectives that, if better understood and fully appreciated by the other party, can lead to a highly productive relationship. Because the CFO plays a key role in helping the organization achieve critical revenue goals, the CSO should recognize the importance of building strong alignment with this executive. In this report, we discuss five areas of alignment between the CSO and the CFO that, when optimized, can accelerate revenue growth and leverage customer insights.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).