Enhancing The CSO/Product Executive Relationship

January 1st, 2018

Summary

The intertwined relationship of B2B product management and sales organizations means that leaders of both teams need to help each other succeed. Forrester research shows that, on average, companies with strongly aligned sales, marketing, and product functions grow 19% faster and are 15% more profitable than other companies. This report discusses five areas of alignment between the chief sales officer (CSO) and product executive (chief product officer or equivalent).

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.