Best Practice Report

Enterprise Software Trials: A Planning Checklist

January 1st, 2018


B2B companies are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective. Critical decisions include determining the form that a trial offer will take, how long it should run, and whether the trial should be hosted or downloadable. Use automated systems to streamline communications with prospects during the trial period, and to keep sales aware of trial progress.

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