Equinix: Driving Partner Experience At Scale

December 29th, 2023

With contributors:

Maria Chien , Kathy Contreras , Kiri Bartels , Arianne Burnette

Summary

Implementing a world-class partner experience that drives meaningful and valuable engagement is imperative for channel success. Large, complex, and rapidly growing partner ecosystems expose challenges with sustaining that engagement because of factors such as misaligned resources, ineffective partner communications, and suboptimal digital touchpoints. Indirect channel business growth strategies require driving partner engagement at scale. This case study describes how Equinix reimagined and elevated its partner engagement and experience to support ecosystem growth and accelerate channel success.

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