Case Study

Equinix: Driving Partner Experience At Scale

December 29th, 2023
With contributors:
Maria Chien , Kathy Contreras , Kiri Bartels , Arianne Burnette


Implementing a world-class partner experience that drives meaningful and valuable engagement is imperative for channel success. Large, complex, and rapidly growing partner ecosystems expose challenges with sustaining that engagement because of factors such as misaligned resources, ineffective partner communications, and suboptimal digital touchpoints. Indirect channel business growth strategies require driving partner engagement at scale. This case study describes how Equinix reimagined and elevated its partner engagement and experience to support ecosystem growth and accelerate channel success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.