Best Practice Report

Essential Elements of Agile Marketing

March 4th, 2019


B2B marketing leaders strive for agility by looking for ways to increase productivity and drive better results in fast-paced, dynamic environments. When integrated into marketing’s cadence of planning and performance measurement, an agile process can help marketing teams increase their agility. With proper direction and review, agile marketing can increase team collaboration, provide greater visibility into activity and drive continuous improvement.

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