Forecast Report

Europe-5 Online Retail Forecast, 2022 To 2027

February 8th, 2023
Himansh Chandani, null
Himansh Chandani
With contributors:

Summary

In 2022, total retail sales of the Europe-5 economies — Germany, the UK, France, Italy, and Spain — will reach €2.2 trillion. Additionally, consumers in Europe-5 countries will spend €355 billion in 2022 purchasing products online. These online purchases represent nearly 16% of total retail sales for these five markets. In 2027, we expect Europe-5 online retail sales to reach €553 billion. This report provides a five-year forecast for total retail sales, online retail sales, and online retail penetration of 22 product categories for each of the Europe-5 economies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.