Data Snapshot

European Companies Are Underinvesting In Digital Initiatives

December 2nd, 2022
William Dahlgren, Analyst
William Dahlgren Analyst
With contributors:
Oliwia Berdak , Dan Bieler , David Hoffman , Peter Wannemacher , Nicola Shorten , Sam Bartlett

In data from Forrester’s Digital Business Strategy Survey, 2022, 61% of digital strategy professionals in Europe say that their digital efforts and initiatives directly drive their company’s current growth and 71% say that digital initiatives will have a lot of impact on their future business growth. Only 30% of digital strategy professionals, however, estimate that their spending on digital business initiatives during the next 12 months will likely increase by 5% or more. Digital professionals can make a strong case for higher digital budgets: Digitally advanced firms report four to five times higher rates of year-over-year revenue growth of 5% or more compared to firms that are digital beginners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.