European Companies Are Underinvesting In Digital Initiatives

In data from Forrester’s Digital Business Strategy Survey, 2022, 61% of digital strategy professionals in Europe say that their digital efforts and initiatives directly drive their company’s current growth and 71% say that digital initiatives will have a lot of impact on their future business growth. Only 30% of digital strategy professionals, however, estimate that their spending on digital business initiatives during the next 12 months will likely increase by 5% or more. Digital professionals can make a strong case for higher digital budgets: Digitally advanced firms report four to five times higher rates of year-over-year revenue growth of 5% or more compared to firms that are digital beginners.