Trends Report

European Information And Communications Technology Market 2011 To 2012

The North-South Divide Persists, With Wide Variations In Country Information And Communications Technology Growth

June 8th, 2011
With contributors:
Christopher Mines , Sarah Musto

Summary

Is there a uniform European market for information and communications technology (ICT) solutions? A few years ago, it looked like there might be one, with similar patterns of growth across all the countries. Now, though, the idea of a single European ICT market is pretty much exposed as a myth. Variations in economic growth, subpar performance in eurozone countries compared with those who retained their own currencies, and differences in the levels of tech adoption have fragmented the European ICT market into a mixture of fast-growing countries in the north and east, moderately growing middle countries, and slow-growing or even declining countries in the south. Tech vendors need six or seven approaches for different parts of Europe, not a single European strategy.

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