Trends Report

European Leaders Must Focus On Five Priorities In 2021

Leaders Must Master Hybrid Customer And Employee Experiences As Europe Rolls Out The COVID-19 Vaccine

April 7th, 2021
With contributors:
Martin Gill , Thomas Husson , Melissa Chaudet , Rachel Birrell


Against a backdrop of economic uncertainty, social unrest, and changing market dynamics, vaccines promise to move us into a future without COVID-19. But this won't happen overnight. European leaders and their companies must continue to address pandemic challenges; adapt to evolving consumer expectations; digitize their products, services, and customer interactions; and support their employees' needs. In this report, we use qualitative and quantitative research methods to identify the five key priorities that European leaders must focus on to meet their 2021 goals.

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