Summary
For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are European mobile banking apps delivering good UX? To find out, we applied Forrester's digital UX review methodology to 17 banks from across Europe. This report lays out our findings with a focus on best practices for CX pros who want to give bank customers a high-quality experience.
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