Forecast Report

European Online Retail Forecast: 2013 To 2018

European Online Retail Sales Continue Their Double-Digit Growth

May 29th, 2014
With contributors:
Patti Freeman Evans , Alex Causey


Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales growth in Europe continues to outpace offline sales growth. This report examines the drivers of this double-digit growth for online retail sales across 17 European countries in total and the outlook for specific product categories.

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