Summary
People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details Forrester's outlook for the tech market in eight of the largest countries, assesses each country's level of spending on the business technologies that firms use for winning, serving, and retaining customers, and identifies risk factors in the outlook. This helps CIOs and their business partners plan tech budgets that are appropriate for the business environment they will face in the rest of 2018 and 2019.
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