Summary
Governments and businesses are collecting personal consumer and employee data to help fight the spread of COVID-19.
European regulators are leveraging the GDPR’s flexibility to help the fight but won’t turn a blind eye to poor data privacy practices. Firms’ values are laid bare in times of crisis: Those that stand by ethical practices and protect their customers and employees will win their long-term trust.
European consumers will be more willing to share data with companies they trust after COVID-19.
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