Trends Report

Europe’s COVID-19 Outlook: Ethical Behavior Now Will Secure Consumer And Employee Trust After COVID-19

April 6th, 2020

Summary

Governments and businesses are collecting personal consumer and employee data to help fight the spread of COVID-19. European regulators are leveraging the GDPR’s flexibility to help the fight but won’t turn a blind eye to poor data privacy practices. Firms’ values are laid bare in times of crisis: Those that stand by ethical practices and protect their customers and employees will win their long-term trust. European consumers will be more willing to share data with companies they trust after COVID-19.

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