Maturity Assessment

Evaluate The Maturity Of Your Marketing Operations Function

Expand From Tactical Support To Strategic Leadership

June 8th, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Ella Sullivan , Arianne Burnette

Summary

The Marketing Operations Maturity Assessment helps operations leaders evaluate their function’s capabilities across six core competencies: planning and budgeting; measurement and analytics; data; technology; process optimization and revenue engine alignment; and functional optimization. Marketing operations leaders can use the assessment results to build a respected marketing operations practice that drives enhanced marketing and revenue-related functional support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.