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Evaluate Your Personas With This Checklist

Assess The Effectiveness Of Your Personas Based On 22 Criteria

August 22nd, 2024
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
With contributors:
Ian Jacobs , Georgiana Swan , Shayna Neuburg

Summary

Personas are a powerful tool for creating alignment and driving customer-obsessed decision-making, but they often don’t live up to their promise. When created based on outdated practices, personas can be left unused at best and, at worst, be dangerous by confusing or misguiding teams. This report includes a downloadable checklist that helps B2C marketers, customer experience (CX) pros, and digital business and strategy leaders assess the effectiveness of their personas.

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