Best Practice Report

Evaluating the Need for a Consumer Brand for Healthcare Organizations

January 1st, 2018


Brand strategy is especially complex for healthcare organizations that have consumer-facing offerings. Marketing leaders must consider five perspectives when evaluating the need for a distinct consumer-facing brand. We have developed a framework to guide marketing teams through the brand decision process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.