Best Practice Report

Event Strategy and Execution

Jan 01, 2018

Summary

Organizations of all sizes continue to allocate a substantial proportion of their demand creation budgets to events. B2B companies often plan and execute events independently of broader company goals. Event strategy, planning and execution should support demand creation goals and initiatives as part of an integrated campaign framework.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).