Best Practice Report

Evolve Your Experience Design Practice

Advanced Level: Design Practices For CX Transformation

April 16th, 2021
Andrew Hogan, null
Andrew Hogan
With contributors:
David Truog , Kelly Price , Karine Cardona-Smits , Amelia Nickels , Shayna Neuburg


This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective and documented process for how to do it, 2) follow a plan for how often, 3) ensure that all relevant parts of the company collaborate on it, and 4) have a senior person who requires that it get done. This report explains how and why at this advanced stage of maturity in XD, XD leaders should focus on continuously evolving your practice.

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