Data Overview Report

Examining Leisure Traveler Behavior And Attitudes Based On Trip Frequency

North American Consumer Technographics®

February 29th, 2008
With contributors:
Brendan McGowan , Elizabeth Stark

Summary

The Web travel sector, if likened to someone's physique, is strong — but it could benefit from more trips to the gym. Infrequent travelers — those who take one or two leisure trips a year — have different attitudes and behaviors from those who take three or four trips a year (moderate travelers) and frequent travelers, people who take five or more leisure trips a year. These differences can provide useful insight to guide travel distribution, eCommerce, and product development strategies.

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With
Brendan McGowan
and Elizabeth Stark