Summary
B2B organizations conduct diverse planning exercises across the revenue ecosystem, encompassing critical areas like revenue planning; marketing or sales annual planning; campaign planning; and program planning. These processes require functional alignment in plan development and rely on successful plan execution, monitoring, and adjustment as conditions change. Ensuring that these plans instigate actions to achieve objectives requires project execution and management expertise. A project execution plan is crucial to delivering the desired outcomes in accordance with predefined timelines.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.