How To Report

Executing Sales And Marketing Plans

Use Project Plans To Successfully Deploy And Monitor Go-To-Market Strategies

December 6th, 2023
Jerry Zhao, Senior Analyst
Jerry Zhao Senior Analyst
With contributors:
Dane Anderson , Cristina De Martini , Laura Cross , Melvin Tan , Bill Nagel

Summary

B2B organizations conduct diverse planning exercises across the revenue ecosystem, encompassing critical areas like revenue planning; marketing or sales annual planning; campaign planning; and program planning. These processes require functional alignment in plan development and rely on successful plan execution, monitoring, and adjustment as conditions change. Ensuring that these plans instigate actions to achieve objectives requires project execution and management expertise. A project execution plan is crucial to delivering the desired outcomes in accordance with predefined timelines.

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