Best Practice Report

Executive Guide: Customer Relationship Management (CRM)

CRM Powers Your Customer Engagement Strategy And Levels Up Your Front-Office Workforce

June 21st, 2023
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Linda Ivy-Rosser , Hannah Murphy

Summary

As technology executives strive to optimize their technology decisions, they must become savvy in many categories of technologies and services. One such major technology is customer relationship management (CRM). This report helps technology execs get up to speed on CRM, grasp the latest trends, and understand the key technology decisions that land on their desk.

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