Trends Report

Extending Online Customer Service To The Mobile Channel

An Empowered Report

September 9th, 2010
With contributors:
Julie Ask , Brendan McGowan , Patti Freeman Evans , Elizabeth Stark

Summary

eBusiness decisions to employ mobile commerce, apps, and self-service features have garnered the lion's share of mobile strategy. But what happens when users need customer service from within a mobile Web site or app? Those customers need immediate and contextual assistance. As the mobile Internet and customer service technology continues to grow, mobile customer service will become a more pressing priority. Savvy eBusiness professionals understand the potential benefits of extending online customer service channels to support mobile goals and organizational customer service goals of driving sales, deflecting call center costs, and improving customer satisfaction.

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