Best Practice Report

Fast-Tracking Channel Demand: Piloting The Methodology

January 1st, 2018
Dara Schulenberg, null
Dara Schulenberg


A growing number of B2B channel leaders are shifting demand generation responsibility to their partners to increase channel marketing’s revenue contributions and optimize partner marketing investments. A scalable, repeatable process for partner demand marketing involves orchestrating an integrated series of activities and processes to achieve success. In this report, we address how suppliers can pilot the Forrester Fast-Tracking Channel Demand Model and methodology within their partner ecosystem to ensure successful adoption upon rollout.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.