Fast-Tracking Channel Demand: Piloting The Methodology

January 1st, 2018

Dara Schulenberg

Summary

A growing number of B2B channel leaders are shifting demand generation responsibility to their partners to increase channel marketing’s revenue contributions and optimize partner marketing investments. A scalable, repeatable process for partner demand marketing involves orchestrating an integrated series of activities and processes to achieve success. In this report, we address how suppliers can pilot the Forrester Fast-Tracking Channel Demand Model and methodology within their partner ecosystem to ensure successful adoption upon rollout.

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