Role Profile

Field Marketing Manager, Channel Marketing

January 31st, 2019
Dara Schulenberg, null
Dara Schulenberg
With contributor:


This Forrester B2B Role Profile provides a job description, and competencies for the channel marketing field marketing specialist role. This field marketer is aligned to a segment, market, country, or cohort of these, and assigned to support one, or more channel sales teams, and partners. This role is responsible for planning, organizing and executing channel programs in support of the local annual channel sales revenue objectives. This report will provide an overview of the role(s) for the channel marketing field marketing specialists role to efficiently support channel sales teams and partners.

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