Role Profile

Field Marketing Manager, Customer Marketing

January 31st, 2019
Lisa Nakano, null
Lisa Nakano


This Forrester B2B Role Profile provides a job description and competencies for the customer marketing field marketing specialist role. This field marketer is aligned to a segment, market, country, or cohort of these, and assigned to support one or more customer success teams and accounts. This role is responsible for planning, organizing, and executing programs in support of local annual customer base retention and growth objectives.

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