Field Marketing Manager, Defined Demand Marketing

January 31st, 2019

Carrie Rediker

Summary

This Forrester B2B Role Profile provides a job description and competencies for the defined demand marketing field marketing specialist role. This field marketer is aligned to a segment, market, country, or cohort of these, and assigned to support one or more direct sales teams. This role is responsible for planning, organizing, and executing programs in support of local annual direct sales revenue objectives.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.