Role Profile

Field Marketing Manager, Defined Demand Marketing

January 31st, 2019
Carrie Rediker, null
Carrie Rediker


This Forrester B2B Role Profile provides a job description and competencies for the defined demand marketing field marketing specialist role. This field marketer is aligned to a segment, market, country, or cohort of these, and assigned to support one or more direct sales teams. This role is responsible for planning, organizing, and executing programs in support of local annual direct sales revenue objectives.

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