Best Practice Report

Financial Services Firms Should Weave Online Video Into Every Customer Journey

On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently

April 4th, 2019
NB
Nick Barber
With contributors:
Alyson Clarke , Benjamin Ensor , Charlie Ruhl

Summary

Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle.

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