Data Snapshot

Firms Prioritize Accessibility To Win New Customers

Lawsuit Fears Don’t Top The Drivers Of Accessibility Commitments

February 21st, 2023
Gina Bhawalkar, Principal Analyst
Gina Bhawalkar Principal Analyst
With contributors:
Ian Jacobs , Brian Mukasa , Georgiana Swan

Digital accessibility is on the rise: 60% of global design professionals indicate that their executives have mandated their commitment to creating accessible experiences. Surprisingly, these aren’t purely compliance-focused efforts. The top three drivers behind accessibility commitments are winning new customers, creating better experiences for all our customers (also known as the “curb-cut effect”), and attracting and retaining new talent. Fear-driven factors have less potency for pushing organizations toward accessibility. To get buy-in for accessibility at your organization, focus on these positive business benefits instead for a stronger “why.”

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