Data Snapshot

Firms Prioritize Accessibility To Win New Customers

Lawsuit Fears Don’t Top The Drivers Of Accessibility Commitments

February 21st, 2023
With contributors:
Ian Jacobs , Brian Mukasa , Georgiana Swan

Digital accessibility is on the rise: 60% of global design professionals indicate that their executives have mandated their commitment to creating accessible experiences. Surprisingly, these aren’t purely compliance-focused efforts. The top three drivers behind accessibility commitments are winning new customers, creating better experiences for all our customers (also known as the “curb-cut effect”), and attracting and retaining new talent. Fear-driven factors have less potency for pushing organizations toward accessibility. To get buy-in for accessibility at your organization, focus on these positive business benefits instead for a stronger “why.”

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