First 90 Days: Emerging-Company Marketing Leader

January 1st, 2018

Jennifer Rouse

With contributor:

Matt Papertsian

Summary

New marketing leaders at emerging companies must demonstrate quick results that gain credibility with executive leadership and other stakeholders. This requires the ability to quickly gather the insights needed to develop and execute a marketing plan that aligns to company goals, and to define marketing’s responsibilities based on available resources, capabilities, and time. In this report, we outline an emerging-company marketing leader’s key activities for the first 90 days and reference relevant Forrester research to ease the transition.

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