First 90 Days Report

First 90 Days: Head Of Digital

June 7th, 2023
With contributors:
Oliwia Berdak , Emily Pfeiffer , Jana Gül , Nicola Shorten , Sam Bartlett


All new digital leaders will likely face urgent and competing digital priorities. Especially at the start of a new role, however, they must take a step back and assess the state of digital in their organization and the internal and external ecosystem and use this information to chart a successful path forward. This is essential for building alignment and developing a strategic 12-month plan that aligns with corporate goals and provides sufficient resources to execute it. In this report, we outline key activities that a new digital leader should complete in their first 90 days in the role and reference relevant Forrester research to ease the transition and accelerate success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.