Best Practice Report

First 90 Days: Large Account Marketing Leader

January 1st, 2018


When account-based marketing (ABM) is already in place, new leaders should collaborate with sales in deciding which activities to start, stop or continue. Start by gathering intelligence about current ABM activities, processes and the perception of marketing impact. Build credibility and advance the ABM program with targeted strategic initiatives that can make an impact in six months or less.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.