Best Practice Report

First 90 Days: Large Account Marketing Leader

January 1st, 2018

Summary

When account-based marketing (ABM) is already in place, new leaders should collaborate with sales in deciding which activities to start, stop or continue. Start by gathering intelligence about current ABM activities, processes and the perception of marketing impact. Build credibility and advance the ABM program with targeted strategic initiatives that can make an impact in six months or less.

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