First 90 Days: Product Management Leader

January 1st, 2018

Sam Somashekar

With contributors:

Summary

New product management leaders must gather intelligence in several areas to provide a foundation for their new role. They must also build relationships with internal stakeholders such as marketing and product development, as well as external collaborators such as channel partners. Additionally, it is important to select three to five strategic initiatives on which demonstrable progress can be made within the first year of holding the role. In this report, we outline a product management leader’s key activities for the first 90 days in the role and reference relevant Forrester research to help ease the transition.

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