First 90 Days Report

First 90 Days: Product Management Leader

January 1st, 2018
Sam Somashekar, null
Sam Somashekar
With contributors:


New product management leaders must gather intelligence in several areas to provide a foundation for their new role. They must also build relationships with internal stakeholders such as marketing and product development, as well as external collaborators such as channel partners. Additionally, it is important to select three to five strategic initiatives on which demonstrable progress can be made within the first year of holding the role. In this report, we outline a product management leader’s key activities for the first 90 days in the role and reference relevant Forrester research to help ease the transition.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.