First 90 Days Report

First 90 Days: The Sales Operations Leader

January 1st, 2018


A new sales operations leader may have some apprehension when transitioning into the new role. A smooth entry begins with support from the sales leader in the form of a formal communication to announce the change in leadership, followed by interactions with other leaders, intelligence gathering, and key initiative identification. In this report, we outline a sales operations leader’s key activities for the first 90 days in the role, and reference relevant Forrester research to ease the transition.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.