Best Practice Report

First-Line Managers: The Front Line Of Sales Success

January 1st, 2018

Summary

Driving successful initiatives in any sales organization begins with first-line manager. No role has greater influence on the day-to-day success of a sales strategy than first-line managers, who are responsible for turning executive vision into workgroup reality. The performance of sales reps is directly tied to the ability of these managers to play multiple roles effectively. Focus on the development of first-line managers to improve performance and productivity, and to develop your next generation of sales leaders. In this report, we will explore the importance of first-line managers in executing sales initiatives and the roles they must play in today’s B2B environment.

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