Best Practice Report

Five Best Practices For Inclusive Design

October 12th, 2021
With contributors:
Ian Jacobs , Kelsey Callahan , Wesley Patterson , Shayna Neuburg

Summary

Creating inclusive experiences is good for business, customers, and employees. But most companies take a narrow approach to design, thus missing out on benefits like reaching new markets; reducing legal risk; attracting and retaining talent that wants to work for diverse and inclusive organizations; and proving the company is serious about diversity, equity, and inclusion (DEI). This report presents five best practices for augmenting your experience design (XD) practice for inclusion: Create a diverse and inclusive design team, recognize exclusion, use inclusive language, identify and address bias in your research, and prioritize digital accessibility.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.