Best Practice Report

Five Best Practices For Inclusive Design

October 12th, 2021
With contributors:
Ian Jacobs , Kelsey Callahan , Wesley Patterson , Shayna Neuburg


Creating inclusive experiences is good for business, customers, and employees. But most companies take a narrow approach to design, thus missing out on benefits like reaching new markets; reducing legal risk; attracting and retaining talent that wants to work for diverse and inclusive organizations; and proving the company is serious about diversity, equity, and inclusion (DEI). This report presents five best practices for augmenting your experience design (XD) practice for inclusion: Create a diverse and inclusive design team, recognize exclusion, use inclusive language, identify and address bias in your research, and prioritize digital accessibility.

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