Summary
In the age of the customer, the old rules and standards of database marketing will be the downfall of traditional retailers. While financial services, travel, and a handful of cutting-edge merchants forge ahead with building evolved Customer Intelligence capabilities, most retailers are taking a wait-and-see approach. But to stay ahead of the pack and remain relevant, retailers must develop operational excellence in five critical CI competencies: 1) a consolidated view of the customer; 2) one-to-one targeting; 3) lifecycle management; 4) campaign management, and 5) analytics and insight.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).