Summary
After being asked to present to the company’s board, many B2B marketers have felt ambushed by questions or ideas from a board member or functional leader. This experience can make otherwise confident marketing leaders fear board-level presentations, regardless of their level of success. This report describes a five-step approach for B2B marketers to communicate successfully with the company’s board by aligning marketing presentations to company goals, showcasing the buyer’s journey, and being aware of the board’s interests.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.