Roadmap Report

Five Steps For Communicating To An Emerging Company’s Board

October 31st, 2019
Barbie Mattie, null
Barbie Mattie
Nancy Maluso, null
Nancy Maluso
Matt Papertsian, null
Matt Papertsian

Summary

After being asked to present to the company’s board, many B2B marketers have felt ambushed by questions or ideas from a board member or functional leader. This experience can make otherwise confident marketing leaders fear board-level presentations, regardless of their level of success. This report describes a five-step approach for B2B marketers to communicate successfully with the company’s board by aligning marketing presentations to company goals, showcasing the buyer’s journey, and being aware of the board’s interests.

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