Summary
Enterprises are overhauling their digital customer experience strategies and adopting technology to address customer needs. Amid this rapid digital shift, many companies fall behind because application development and delivery (AD&D) pros and business peers (e.g., marketers) clash over who's in charge of sourcing new web applications, how fast they should roll out new technology, and who needs to own and control core digital experience platforms. Inside many companies, legacy team silos are hindering digital experience mandates from the CEO and posing challenges to effective digital experience delivery. This report examines how organizations can overcome dysfunction and get in sync to deliver digital customer experience requirements.
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