Trends Report

Five Ways IT And Business Can Cooperate To Win At Digital Experience Delivery

January 14th, 2014
DA
David Aponovich
With contributors:
Stephen Powers , Steven Kesler

Summary

Enterprises are overhauling their digital customer experience strategies and adopting technology to address customer needs. Amid this rapid digital shift, many companies fall behind because application development and delivery (AD&D) pros and business peers (e.g., marketers) clash over who's in charge of sourcing new web applications, how fast they should roll out new technology, and who needs to own and control core digital experience platforms. Inside many companies, legacy team silos are hindering digital experience mandates from the CEO and posing challenges to effective digital experience delivery. This report examines how organizations can overcome dysfunction and get in sync to deliver digital customer experience requirements.

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