Trends Report

Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns

April 28th, 2009
ER
Emily Riley
With contributors:
Rebecca Jennings , Emily Bowen , Michael Greene

Summary

Nearly one-quarter of all interactive marketers use behavioral targeting, and that number is growing faster each year for good reason. Behavioral targeting cuts through ad clutter and puts the right marketing message in front of the right people. However, despite the promise of BT, few marketers are getting the most out of their spending. Many behavioral networks we talked to agreed that there are opportunities to vastly increase performance by concentrating on a few simple elements such as setting objectives, tweaking creative, and leaving time for testing. With market pressures making high performance more important than ever, now is the right time to improve your performance.

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