Data Snapshot

For Future Fit Tech Organizations, Security And Privacy Are Critical Priorities

Emphasize Security And Privacy On Your Journey To Customer Obsession

August 30th, 2023
Sandy Carielli, Principal Analyst
Sandy Carielli Principal Analyst
With contributors:
Amy DeMartine , Bobby Cameron , Rachel Kwon , Michael Kearney , Danielle Chittem , Peter Harrison

Future fit tech organizations support customer-obsessed business strategies with a technology strategy that enables adaptivity, creativity, and resilience. Forrester’s Future Fit Survey, 2023, found that global business and technology decision-makers with a future fit technology strategy are about twice as likely to view improving security and privacy as a critical priority as those with traditional tech or modern tech strategies. Make sure to emphasize security and privacy as your organization sets its technology objectives — until you do, your organization will struggle to become customer obsessed. This is a snapshot of Forrester’s data on future fit tech and security objectives.

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