Data Snapshot

For Future Fit Tech Organizations, Security And Privacy Are Critical Priorities

Emphasize Security And Privacy On Your Journey To Customer Obsession

August 30th, 2023
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Future fit tech organizations support customer-obsessed business strategies with a technology strategy that enables adaptivity, creativity, and resilience. Forrester’s Future Fit Survey, 2023, found that global business and technology decision-makers with a future fit technology strategy are about twice as likely to view improving security and privacy as a critical priority as those with traditional tech or modern tech strategies. Make sure to emphasize security and privacy as your organization sets its technology objectives — until you do, your organization will struggle to become customer obsessed. This is a snapshot of Forrester’s data on future fit tech and security objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.