Data Snapshot

For Online Shoppers, Convenience Ranks Supreme

August 6th, 2021
Gene Leganza, null
Gene Leganza
Brandon Shaik, null
Brandon Shaik
With contributor:
Srividya Sridharan

COVID-19 shifted the way consumers shop virtually overnight, sending shoppers online in unprecedented droves — many for the first time. But in the midst of the pandemic, consumers valued the convenience of online shopping, with the majority of US online adults agreeing that they find products online that they can’t find elsewhere, that finding products is easier online, and that they get better deals online. This report provides a snapshot of Forrester’s data on shopping online and in-store.

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