Summary
COVID-19 shifted the way consumers shop virtually overnight, sending shoppers online in unprecedented droves — many for the first time. But in the midst of the pandemic, consumers valued the convenience of online shopping, with the majority of US online adults agreeing that they find products online that they can’t find elsewhere, that finding products is easier online, and that they get better deals online. This report provides a snapshot of Forrester’s data on shopping online and in-store.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).