Forecast Report

Forrester Data: Online Display Advertising Forecast, 2016 To 2021 (Europe), Q3 2016 Update

ForecastView Spreadsheet

November 2nd, 2016
Shaurya Priya, null
Shaurya Priya
With contributor:
Brandon Verblow


Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising market, we expect online display advertising to be a key driver of growth, with a compound annual growth rate (CAGR) of 10.2% from 2016 to 2021. This forecast details the online display market size and growth expectations across all of Europe, with country-level detail for the EU-7 of France, Germany, Italy, Netherlands, Spain, Sweden, and the UK; it also has breakouts by device platform type (laptop/desktop, tablet, mobile phone), by display format (text and static image, rich media, video), and for programmatic share by display format.

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