Summary
Digital (online and mobile) is now the top channel for UK borrowers to purchase home loans. But borrowers mix channels throughout their journey. Hybrid mortgage borrowers are the largest segment in the UK, comprising more than half of all borrowers, followed by purely digital mortgage borrowers. Hybrid mortgage borrowers are more digitally engaged and offer lenders greater potential for post-purchase cross-selling and upselling. This infographic gives financial services leaders insight into the state of the mortgage journey that UK consumers face in 2021.
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